Scelio
Scelio is a full-service real estate company that has been helping people buy, sell, and invest in real estate. The aim was to create a marketing system for effortlessly engaged lead generation and also make their sales process as smooth and stress-free as possible.
Ikoyi, Lagos, Nigeria
2010
Real Estate
$780,000 (2022)
500+
Challenge
The market was becoming increasingly competitive, and Scelio was struggling to keep up with the latest marketing trends. In addition, Scelio was losing customers to other real estate companies that were offering lower fees.
Results
Scelio decided to invest in a new marketing campaign that would focus on its unique selling proposition (USP). Scelio's USP is its team of experienced agents who are experts in the local market.
Scelio also decided to invest in new technology that would help it to better manage its listings and track its marketing results.
In addition, Scelio was able to reduce its marketing costs and improve its customer service.
+35%
Increased Website Traffic
+25%
Increased Leads
-40%
Marketing Cost
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed the company's current situation to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.
Findings: Scelio's CRM system was outdated and difficult to use, making it hard for agents to keep track of clients and interactions. In addition, Scelio relied heavily on one marketing strategy and failed to diversify.
Strategy: We designed marketing campaigns tailored to solve the needs of Scelio's target audience, organically grew their customer base, and creating mouthwatering offers. Afterward, we built a high-fidelity, CRM to manage customer data.
Currently: We developed a cohesive marketing system, including CRMs, marketing campaign templates, offer templates to help Scelio scale.
Conclusion
The Scelio marketing revamp successfully addressed the customer drought issues, resulting in a more cohesive and customer-friendly experience for Scelio's audience. The improved CRM system led to increased lead generation, nurturing, engagement, and ultimately satisfaction, demonstrating the value of a well-thought-out marketing system.
“ With our new visual branding and strategy in place, the new Scelio brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Olatunji Solanke
CMO, Co-founder | Scelio